FMI gives away loyalty's top ten best practices

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By: Wise Marketer Staff |

Posted on November 7, 2003

A free guide book covering the 'top ten' best practices for improving retail customer loyalty has been published by loyalty consultancy, Frequency Marketing Inc (FMI). The guide outlines how retailers can motivate customers with recognition and rewards by establishing strategies that target customer retention and incremental sales.

FMI is currently offering free copies of the 20-page publication, entitled Best Practices Guide to Retail Loyalty. Through a series of ten 'best practices', retail marketers can identify ways to establish loyal customer relationships, as well as how to identify best customers and invite them to engage in a relationship, and how to initiate continuous dialogue with them.

"We've assessed our two decades of experience in creating and operating retail loyalty marketing programmes and summarised the essential elements in this guide," explained Kelvin Taylor, president for Frequency Marketing, Inc. "We believe that any retailer who is operating or considering launching a programme to reduce customer churn or increase loyalty will benefit from it."

To ask FMI for a copy of the guide (free of charge), send an e-mail to, giving your full name, job title, company name, mailing address, and telephone number.

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