FMI hands out its relationship banking toolkit

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By: Wise Marketer Staff |

Posted on March 4, 2004

The US-based loyalty strategy and technology firm, Frequency Marketing Inc. (FMI) is offering for free its new 'Relationship Banking Tool Kit', designed to help financial institutions improve customer retention and yield.

The toolkit outlines ways in which financial institutions can develop relationship banking programmes that bridge multiple product lines and engender customer loyalty by recognising and rewarding their best customers.

The kit includes:

  • Loyalty laws of relationship banking - FMI's eight laws that guide and govern the successful development of a banking loyalty strategy.
  • 'Bank Talk: a new model for relationship banking' - A detailed white paper highlighting best practices in relationship banking, and featuring a case study of Banco Popular's Premia loyalty programme.
  • Articles and case studies - Drawn from FMI's own loyalty marketing magazine, COLLOQUY.

"We've spent over two decades creating and operating loyalty marketing programmes in the financial services industry, and have compiled an outstanding package of resources for marketers," said FMI's president, Kelvin Taylor. "We believe that any financial institution operating or considering launching a programme to reduce customer churn and increase loyalty will benefit from these materials."

A free copy of the toolkit can be obtained by calling FMI on 1-800 543 4653, ext. 5049 (toll free in the US only), or by e-mail (click here), giving your full name, job title, company name, mailing address, and telephone number.

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