FMI unveils customised experiential rewards solution

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By: Wise Marketer Staff |

Posted on August 30, 2004

FMI unveils customised experiential rewards solution

The US-based customer loyalty programme developer Frequency Marketing Inc. (FMI) has launched a new customisable loyalty rewards solution called Reward!NNOVATIONS to help marketers recognise, motivate, activate and retain customers.

The new Reward!NNOVATIONS offering provides a choice of reward options ranging from customised merchandise catalogues to travel, retail, restaurant, sports, and unique experiential rewards.

"When it comes to recognising and rewarding customers, one size does not fit all," explained Tom Parker, leader of Frequency Marketing's Partner!NNOVATIONS team. "We offer flexible reward content to fit any company's evolving programme and budget, bringing together rewards such as the latest electronic goods and merchandise, gift cards and certificates from well-known retailers, and a range of travel opportunities."

The Reward!NNOVATIONS loyalty solution features a range of services including:

  • Dream!NNOVATIONS: Customised, experiential rewards designed to give programme members once-in-a-lifetime memorable experiences. Choices currently include tickets to professional sporting events, weekend getaways, and extreme sports such as white-water rafting or sky diving.  
  • Gift!NNOVATIONS: Reward certificates and gift cards from well-known retailers (such as L.L. Bean, Eddie Bauer, and Cabella's), specialty shops (such as Red Envelope, Regis, Sharper Image, Staples, and Borders), national restaurants (including Chili's, Maggianos, and Hard Rock Cafe), specialty food purveyors and entertainment venues (including Blockbuster Video,, and Universal Golf & Ski Resorts).  
  • Travel!NNOVATIONS: Travel awards that allow customers to escape from everyday life for a while. Options currently include travel certificates and vouchers from leading hotel brands, airlines and rental car agencies, as well as complete holiday and cruise packages, and customised travel redemption options via a full-service travel agency.  
  • Premium!NNOVATIONS: More than 1,000 known-brand merchandise rewards including electronic goods, computers, home goods, sporting goods, and gift items can be combined and configured to create a customised turn-key loyalty rewards catalogue.

More information about the new turnkey loyalty offering is available directly from Frequency Marketing's web site.

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