Fun and games as Tesco responds to Nectar

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By: Wise Marketer Staff |

Posted on October 4, 2002

Fun and games as Tesco responds to Nectar

The UK supermarket chain, Tesco, has responded to the launch of the Nectar loyalty programme with a short-term promotion offering its customers a chance to win a million pounds. However, in order to do so, there are several hurdles to overcome.

According to Tesco marketing director, Tim Mason, the multiple-stage game approach was chosen because customers have previously indicated that "they want added excitement for their shopping trips as autumn closes in, before the run-up to Christmas."

1. During the promotion, which will run in all Tesco stores from October 14th to November 10th, 2002, shoppers will be given a game card for every £25 they spend. Each card has a multiple choice question, with four possible answers.

2. Any Clubcard customer who answers four of these game card questions correctly can enter the draw for one of 200 seats for an exclusive filming of a special episode of the hit television show, Who Wants To Be a Millionaire?.

3. There, they will be given the option to compete in a 'fastest finger first' contest, the winners of which will be invited to answer fifteen questions for a million pound prize.

And five other shoppers will win one million Air Miles each, which is enough for five adult return tickets to Sydney once a year for ten years (not including the relevant taxes, fees, charges & security charges). Another five Tesco customers will win one million Clubcard points each (worth at least £10,000 when redeemed). In addition, the game cards give all customers a one-in-ten chance of winning double Clubcard points on their next shopping trip.

Meanwhile... Tesco has begun announcing on in-store posters that it is now accepting coupons issued by Sainsbury's and Safeway. So it would seem that any of Sainsbury's customers who want to take part in Tesco's promotion will not lose out on coupons that they have collected at Sainsbury's.

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