Gift/loyalty system integrates with payment platform

WM Circle Logo

By: Wise Marketer Staff |

Posted on January 30, 2006

Gift/loyalty system integrates with payment platform

Ernex has integrated its real-time loyalty and stored-value gift card solutions into the AJB Software Design payment processing platform, to help retailers leverage their legacy point-of-sale terminals and infrastructure to authenticate new gift and loyalty cards.

The integration of gift and loyalty processing abilities into AJB's Retail Transaction Switch (RTS) and FiPAY payment applications will also allow merchants to run real-time POS promotions for the gift or loyalty card programme.

According to Malcolm Fowler, vice president and general manager for Ernex, as more large merchants move to integrated payment solutions, it seemed natural that Ernex would integrate its loyalty and stored value gift card solutions with a key provider of these services.

FiPAY is a store-level communication gateway, interfacing the merchant's PIN pad devices, POS system, RTS network, and financial institutions, while RTS is a multi-purpose transaction switch that performs real-time authorisation for a variety of transaction types, from numerous sources, over any communication medium, and prepares them for any destination system.

The integration with AJB is part of the Ernex Strategic Alliance programme, which looks for companies that understand the complementary value that loyalty and stored value solutions can bring their clients.

Fowler said: "Integrating into the AJB platforms will reduce the time it takes for us to launch our loyalty or gift card solutions for merchants that currently have, or are looking at, using AJB's payment solutions."

For additional information: ·  Visit Ernex at ·  Visit AJB at