Global Flight acquires airline practice of Loyalty Advantage

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By: Wise Marketer Staff |

Posted on April 5, 2018

Singapore, 03 April 2018 - Effective April 1, 2018, Global Flight has acquired the Singapore-based airline loyalty consulting practice of Loyalty Advantage. This combines two of the most focused consultancies in the airline loyalty industry and expands Global Flight's presence in the Asia Pacific market. The Loyalty Advantage non-airline consultancy practice will remain in operation, based in Hong Kong under the leadership of Vicky Choie, General Manager.

The merger of Loyalty Advantage’s airline loyalty consulting practice into Global Flight adds additional consultancy expertise to provide even deeper strategy, analysis and recommendations to its clients, while expanding Global Flight's worldwide footprint.

Mark Mullinix, Managing Director of Loyalty Advantage, said about the announcement: “It’s a wonderful opportunity for us to become part of the Global Flight team, as we have always had tremendous respect for the work they’ve done in this industry over their more than twenty years of existence. We look forward to our new relationship and can’t wait to begin working together.”

Ravindra Bhagwanani, Managing Director of Global Flight, added: "Our strategy was always to privilege quality over size. The acquisition of the airline practice of Loyalty Advantage represented one of the rare opportunities allowing us both to grow and to increase our already high service levels. The positive track record of Loyalty Advantage will not only enable us to grow in Asia Pacific, but will also benefit all our clients by adopting some of its successful practices."

Mark Mullinix will head the Global Flight office in Singapore as Director of Sales. He will be primarily responsible for consultancy business development as well as corporate sponsorships for Global Flight's annual conference in the travel loyalty industry.

About Loyalty Advantage

Loyalty Advantage is a diversified loyalty consultancy based in Hong Kong. Founded in 2013, its clients have included retailers, restaurants, airports, transit operators, and airlines across Asia and Europe.

The Loyalty Advantage team consists of loyalty professionals from the airline, travel, hospitality and financial services industries capable of strategic thinking as well as the finer details of implementation. Project scopes range from simple programme audits and strategic recommendations, to complete ground-up programme design and implementation.

For further media information, please contact:

Vicky Choie
Loyalty Advantage Pte Ltd
8A, Winning Centre
46-48 Wyndham St
Hong Kong

Phone:             +852 6040 0137

About Global Flight

Global Flight, founded in 1996 and based near Toulouse/France, is a leading independent management company focussing exclusively on the complex topic of customer loyalty and loyalty programs in the travel industry.

Next to a wide range of management-related services for program operators, Global Flight also offers leading services to frequent flyers and corporations in the area of loyalty programs, allowing them to understand both the user and operator side of the business.

Constantly monitoring all more than 200 Frequent Flyer Programs and hundreds of other travel loyalty programs, Global Flight has an incomparable knowledge and expertise, proven by a track record of 22 very successful years working with more than 50 different companies from the travel loyalty industry.

For further media information, please contact:

Global Flight SARL
4, impasse du Petit Castet
F31830 Plaisance du Touch / France

Phone:             +33 (0)