A conversation with Mario Invernizzi - SVP EMEA Snipp Interactive
The business of Customer Loyalty is growing globally. In the United States, we have seen consistent growth rates even during the pandemic. Now, with the world emerging from the shadow of the virus, growth rates are picking up again. With our global view of this business, we have noticed comparatively higher growth rates in the business outside the US.
The EMEA region is of particular interest as there is a lot of brand activity and many new loyalty programs have been introduced to the market. Mario Invernizzi is a 25+ year veteran in this industry and currently heads up sales for Snipp in the EMEA region. Mario is a dynamic and sales-oriented entrepreneur and has been building and leading business operations, partners and marketing strategies across Europe and the US as Country Manager, Sales Director and VP of BU for international Companies.
Mario has deep experience in SaaS sales promoting solutions for Customer Loyalty Management and Engagement across EMEA. His favourite verticals are FMCG, Retail, Travel, Hospitality and Sports Teams.
In this punchy interview Bill Hanifin, Wise Marketer Group CEO, and Mario have a conversation on the overview of the market in EMEA, covering trends and technology in both the promotions and loyalty in EMEA. We touch on consumer behavior trends, new data privacy regulations, and technology development in this dynamic region.
Editor’s note:
More about Mario Invernizzi, an executive leading Snipp’s business development in the EMEA region.
Mario is a dynamic and sales-oriented entrepreneur with 25+ years expertise in building and leading business operations, partners and marketing strategies across Europe and the US as Country Manager, Sales Director and VP of BU for international Companies. Mario has a deep experience in SaaS sales promoting solutions for Customer Loyalty Management and Engagement across EMEA. His favourite verticals are FMCG, Retail, Travel, Hospitality and Sports Teams. Mario enjoys building enterprise software companies and supporting client’s path to success. During his free time, Mario loves spending time with his family and climbing outdoors or in his Indoor Climbing Gym in Milano.
You can reach Mario here: Mario.Invernizzi@snipp.com
