Gravity Global Acquires 9thWonder

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Wise Marketer Staff

Posted on July 17, 2023

Giant step in Gravity Global’s expansion adds expertise and technology to answer the challenges for global brands looking to drive sustainable growth.

Gravity Global has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, data- and tech-enabled teams that help clients seize opportunities in increasingly complex markets.

Gravity Global has grown substantially in recent years by solving the ever-increasing challenges that brands face when engaging difficult-to-reach business and consumer buyers. Taking a fundamentally different view on what drives marketing performance, Gravity Global has developed their proprietary approach – Fame. Admiration. Belief. (F.A.B.) – that harnesses thousands of data points to identify and activate the underlying drivers of brand performance and business growth.

“Marketers trying to understand what drives buyers in today’s disrupted sectors and complex communications landscape require a new approach” said Jose Lozano, President of Gravity Global. “That’s why we’ve created a new model of marketing consultancy to support our clients, with one purpose – to find, liberate and accelerate client growth.”

Gravity Global deploys a multi-specialty team around a client, focused on driving marketing performance and business revenue. This provides clients with a complete capability across the full customer journey driven by strategy, innovation, creativity, technology and data, through one global partner.

“Rather than owning a stable of agency brands who have to figure out how to work together, Gravity Global is one agency, with one approach, with integrated practice teams that deliver transformational results for clients worldwide” said Mark Lethbridge, CEO of Gravity Global. “With the integration of 9thWonder we will have more than 500 specialists across 14 locations working together as ‘one-team’ to build our clients’ businesses.”

9thWonder is Gravity Global’s fourth U.S. acquisition in the last 15 months. The company now fields 14 global offices including a border-to-border, coast-to-coast U.S. footprint and a combined client roster that includes Embraer, 3M, AkzoNobel, Ameriprise Financial, Honda Powersports, Nemours Children’s Health and Bosley to name a few.

Gravity Global has continued to gain tremendous industry recognition, earning almost 500 awards for marketing excellence so far in 2023, including Marketing Agency of the Year.

About Gravity Global

Gravity Global is a global brand-to-demand marketing consultancy specializing in clients operating in complex markets. Founded in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and now backed by Elysian Capital, Gravity Global has 14 wholly owned offices across the US, Europe, and APAC. The group has completed eight acquisitions in the last four years to systematically acquire and integrate specialist capabilities to create a complete brand-to-demand service offering and extend geographical coverage.

About 9thWonder

9thWonder is a full service, brand to demand marketing agency with capabilities in brand strategy, creative, research, digital strategy and development, public relations, social media, and particular strength in media planning, buying and analytics. With offices spanning North America, South America and Asia, 9thWonder has built its success through long-term partnerships with clients operating across a wide range of industries, armed with data-driven know-how to market to a diverse America and cultures beyond.

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