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Heart of London Business Alliance Partners With Coniq to Revitalise London’s West End

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By: Wise Marketer Staff |

Posted on May 10, 2021

London – 10 May 2021: Heart of London Business Alliance is supporting the reopening and recovery of the West End by launching an updated app based engagement scheme for thousands of employees who work in the world-famous cultural district.

The new app based engagement scheme is powered by Coniq, the Total Customer Engagement Company, which has developed a first-of-its-kind real time Geo Loyalty solution. The IQ platform will enable the Business Improvement District to excite and delight local workers by giving them access to exclusive promotions and experiences across retail, dining, entertainment and culture in the West End.

Designed to encourage footfall back into the district, the app based engagement scheme will also drive visitors and spend to participating businesses in the area as they begin to reopen, from shops, restaurants and hotels, to cinemas, galleries and theatres.

“Heart of London Business Alliance is excited to embrace new technologies that will empower us to effectively support and serve our members who need all the help they can get to bounce back quickly from the effects of the pandemic,” said Emily Ferrary, Director of Company Communications, Heart of London.  “Coniq’s digital platform will give us the insight we need to better understand and engage visitors, so they are incentivised and recognised for spending their time and money in the West End.”

IQ Connect is a mobile app based loyalty program that uses real time location information to identify and engage with customers by delivering targeted and personalised messages via SMS, email and push notifications before, during and after they visit the area.

“As a valued client since 2011, we are pleased that Heart of London Business Alliance continues to see the value in our relationship and has chosen us to help with the next phase of their digital transformation post lockdown by leveraging the unique capabilities of IQ Connect for the benefit of the West End and the local economy and community,” said Coniq’s CEO Ben Chesser.

Accessed through the IQ platform, IQ Connect will empower Heart of London with proximity marketing capabilities and unprecedented levels of customer preferences to drive employees into targeted retail, hospitality and cultural destinations throughout the area. 

The West End is a world-renowned destination with millions of visitors yearly. Still, it is also a massive commercial hub for over 45,000 employees who work in the area and play an integral role in sustaining the community. With workers returning to the office and businesses reopen in the coming months, Heart of London prioritises these domestic tourists by finding new ways to help them re-discover the area.

“Our intention is to unlock the true spirit of the area post lockdown. It is fantastic to see London begin to open up, but we know the return of visitors will take some time. We hope that our new employee engagement program will play a part in encouraging our members to rediscover all that the area has to offer, ahead of the return of tourists,” said Ferrary.

Quick to deploy, IQ Connect comes with a suite of self-service tools that marketers can access through Coniq’s total customer engagement and loyalty platform, IQ.  These capabilities include real time location tracking, advanced segmentation, dynamic offer and reward management, email, proximity marketing and a modern geo loyalty mobile app for sending high personalised push notifications.

About Coniq

Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, economical and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platform powers over £1 billion in sales annually for its customers, with more than 20 million consumers shopping from  1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com.