Hilton & National offer 5m point sweepstake
In the US, National Car Rental has partnered with the Hilton HHonors frequent guest programme to offer a sweepstake awarding five lucky winners 1 million Hilton HHonors points each.
According to Greg Stubblefield, president for National Car Rental, collaborating with Hilton HHonors presented the company with another way of rewarding customers who rent vehicles regularly.
Winning the points For a chance to win, car renters and hotel guests can register online (at 5millionreasons.com) and then either book a car rental through National's web site, or book a stay at any Hilton Family hotel through the HHonors programme web site.
The offer runs from September until the end of November 2008, and customers who complete their rental or hotel stay by 15th December 2008 qualify for a free entry in the sweepstake. As a promotional bonus, whenever HHonors members rent vehicles from National while also staying at a Hilton Family hotel, they earn 250 HHonors bonus points.
Spending the points For the five million-point winners, there is a bewildering range of redemption options. Suggestions put forward by Hilton include 66 one-day car rentals from National, 100 nights at a Hilton Family hotel, or an eight-day motorcycle tour of San Francisco.
HHonors points can also be redeemed for a range of home decor items, accessories, and electronic goods through the Hilton HHonors Rewards Store. More adventurous members could also choose an experiential reward that allows them to test-drive their dream job, take helicopter rides in New York, or take a tour in China. The five winners will be announced in January 2009.