From humble beginnings in group incentive travel to full-service B2B incentive expertise.
NORWOOD, MA. September 15, 2020 – This year, HMI Performance Incentives celebrates 40 years in business as a B2B incentive solutions company. In 1980, president, Paul Ferreira, founded Heritage Marketing & Incentives (HMI) to provide group incentive travel, meetings, and events nationwide. Fast forward 40 years and HMI, rebranded to HMI Performance Incentives, provides its clients cross the world with valuable services and solutions that capture mindshare for their brands and grow their businesses no matter what their challenges.
Over the years, HMI Performance Incentives has continued to show its expertise in the B2B incentive industry, winning five IMA Excellence Awards in just four years. These categories are Best Sales Incentives, Best Distributor Program, Best Innovation Program, Best A/B Testing, and Best Short-Term Promotion. The leading factor for success is the creativity and innovation of its team, creating original products and services including OnDemand, it’s performance engagement platform, and Snap2Claim, the mobile invoice reader.
When asked to share his thoughts about HMI, Lincoln Smith, CSO and 20+ veteran at HMI stated, “HMI Performance Incentives’ innovative and creative approach has been the foundation throughout its history, but it’s the empathetic, customer-centric mentality, truly understanding our clients’ needs, that has made us stand out to our clients. Paul set the stage with his strategic process, and we’re proud to employ a team that embodies his agile and optimistic mindset. It’s a great time to be at HMI, and we’re excited to see what the future has in store.”
In reflecting on the last 40 years, Paul Ferreira says, “I knew I always wanted to work for myself. Being an entrepreneur was a passion of mine but creating a company that has produced so many lasting and rewarding programs for our clients has been more than I could ever have imagined. I am profoundly grateful to our excellent employees who make the dream a reality, our partners who help us expand our abilities, and our clients who put their faith in us every day.”
About HMI Performance Incentives
Founded in 1980 in Cambridge, MA, HMI Performance Incentives is a global leader in designing and managing sales and customer incentive solutions. At HMI, success is measured by the outcome of our clients’ programs and their satisfaction. Our programs are designed to inspire sales growth, motivate customer loyalty, and increase brand awareness and expand market share. With 40 years of experience in the incentive marketing industry, we know what it takes to deliver results.