revamps loyalty scheme

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By: Wise Marketer Staff |

Posted on May 27, 2015 has introduced new savings for its loyal customers through a new programme called 'Secret Prices', which offers its members a greater selection of hotel deals, many of which are not available through comparison web sites, including specially negotiated rates and subscriber-only deals.

To gain access to Secret Prices, customers can simply subscribe to emails, download the award-winning mobile booking app and/or sign up for the free loyalty programme, which has been rebranded from Welcome Rewards to Rewards.

Under the rebranded Rewards, programme members still earn a free night after every 10 nights stayed at nearly 200,000 hotels across the world, with no blackout dates.

Existing Welcome Rewards members automatically become Rewards members and continue to earn free nights without experiencing any changes to their account or the way in which they earn free nights. They also enjoy the added benefit of the Secret Prices programme.

The Rewards loyalty programme currently claims more than 15 million members and to-date has awarded more than 3 million free nights. provides access to some 510,000 properties around the world.

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