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How e.l.f. Is Turning Zero Party Data Into a Competitive Advantage

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By: Wise Marketer Staff |

Posted on May 27, 2022

The beauty industry has it harder than most when it comes to reliable and accurate sources of actionable data. Let's face it, beauty is personal and therefore the best source of data is data that is direct from the consumer themself. What's their skin type, their skin tone, their skin sensitivity?

e.l.f. knows that the key to unlocking loyalty is to truly understand what matters most to their customers.

Please join Brigitte Barron, Global CRM & Customer Growth at e.l.f. Cosmetics, and Pam Erlichman, Chief Marketing Officer of Jebbit, as they discuss how creating a better consumer experience that focuses on zero party data allows both e.l.f. and their customers to win.

This webinar is part of the CRMC Webinar Series hosted by The Wise Marketer.

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Brigitte Barron is the Global CRM & Customer Growth Director for e.l.f. Beauty. Brigitte is a digital marketer based in NYC with a background in driving success through omni-channel CRM activations, building and scaling loyalty programs, and unlocking insights in customer data. In her current role, she is responsible for e.l.f. cosmetics, W3LL PEOPLE and Keys Soulcare global CRM and loyalty strategies. Prior to e.l.f. Beauty, she was at the Shiseido group, bareMinerals, and the Vitamin Shoppe.

Pam Erlichman is the Chief Marketing Officer for Jebbit. With over 25 years of marketing experience, Pam is responsible for the Jebbit brand and marketing strategy. Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included the creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners. Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception. Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.