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How WWE Uses SMS & Loyalty to Activate Diehard Fans

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By: Wise Marketer Staff |

Posted on February 17, 2022

With high-performing loyalty incentives and clever SMS campaigns timed around live Pay-Per-View events, Worldwide Wrestling Entertainment has crafted the perfect plan to drive valuable actions from their most engaged fans.

In this episode of the CRMC Webinar Series, hear how WWE stars, Peggy Waldo and Nathan Lindsey, discuss their success and journey with Katie McKeever, yotpo, and Bill Hanifin, The Wise Marketer.

Take away actionable tips and tricks on how to use SMS marketing to activate your own passionate fanbase!

Fill out the form below to watch.

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Peggy Waldo has spent the last 25+ years of her career scaling international brands, both brick & mortar, and direct-to-consumer. She has spent the last 11 years leading the digital transformation of WWE’s DTC business, growing sales threefold in that time. Peggy thinks everyone should attend at least one WrestleMania in their lifetime and enjoys the challenge of ensuring WWE’s e-commerce sites remain reigning champions.

Nathan Lindsey has 15+ years of digital marketing experience, from coding HTML in Notepad all the way to coordinating dynamic multi-channel campaigns seen by millions during WrestleMania. He is passionate about finding new ways for brands and customers to connect, eighteenth-century moral philosophy, and ramen.

Katie McKeever currently leads all product marketing activities for Yotpo's Loyalty & Referrals solution. Prior to that, she spent four years as an Enterprise Customer Success Manager at Yotpo, working closely with leading brands like UNTUCKit, Steve Madden, and Rebecca Minkoff to consistently deliver ROI and add value by leveraging Yotpo's suite of solutions.

Recommended Read: Infographic: How Consumers Really Feel About SMS Notifications