Hyatt Gold Passport aims for more redemptions

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By: Wise Marketer Staff |

Posted on April 19, 2011

Hyatt Gold Passport aims for more redemptions

Hyatt Gold Passport has announced a new global campaign and promotion which encourage the frequent guest programme's members to use their points as opportunities to explore the world.

The campaign, which runs until 30th June 2011, allows Hyatt Gold Passport members to earn 10,000 bonus points after every 5 eligible nights stayed at any Hyatt hotel or resort worldwide, plus an additional 5,000 bonus points for every 2 nights thereafter (up to a maximum of 60,000 bonus points).

There are no blackout dates for redemptions at Hyatt Hotels & Resorts, and the bonus points earned during the promotional period can be used for free nights, upgrades and miles, among other options.

The campaign focuses on making travel more of an accessible reality for members by making it easier to earn and redeem points. The campaign will run in both printed and online media, as well as through an interactive "Possibilities" tab on the Hyatt Gold Passport Facebook page, aiming to reinforce the message that points are "much more than just points - instead they are endless possibilities waiting to happen".

To earn the bonus points, members must:

  • Be a Hyatt Gold Passport member;  
  • Register for the promotion online;  
  • Provide their Hyatt Gold Passport account number at the time of reservation and check-in;  
  • Stay for 5 eligible nights to earn 10,000 Hyatt Gold Passport bonus points;  
  • For every 2 nights stayed thereafter, members earn an extra 5,000 points.

At the same time, Hyatt is also running a 'Picture the Possibilities' sweepstake via the programme's Facebook page. The sweepstakes runs throughout the entire promotional period, and awards one entrant every Friday a bonus of 5,000 Hyatt Gold Passport points. No purchase is necessary to take part in the sweepstake, which is open only to residents of the US and Canada (excluding Quebec) who are at least 18 years of age.

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