IAG releases new research report "Reimagining Loyalty to Engage Today’s Consumers"

WM Circle Logo

By: Wise Marketer Staff |

Posted on March 6, 2024


Reimagining Loyalty to Forge Deeper Connections in a World of Choice Overload

  • Loyalty market projected to quadruple in growth by 2030, as programmes in travel and retail sectors show high levels of ancillary income and maintaining of customer loyalty.
  • IAG Loyalty report ‘Reimagining Loyalty to Engage Today’s Consumers’ looks at how brands can build emotional connections, simplify reward experience and extend value across customer journey.
  • Expert insights from senior figures at Sainsbury’s, Finnair and IHG One Rewards confirm a “golden age of loyalty”.

London, UK, Monday 4th March, 2024 – Loyalty strategies are undergoing a period of transformation in today’s rapidly evolving marketplace as brands vie for the attention of consumers amid an ever-increasing number of loyalty programmes.

With a shift away from programmes that solely focus on consumers earning points through purchase, to ones that integrate into the life and routine of consumer spending, the global loyalty management market is set to grow from $6.47 billion in 2023 to $28.65 billion by 2030.

IAG Loyalty’s ‘Reimagining Loyalty to Engage Today’s Consumers’ looks at how brands can win this war for attention and provide a loyalty programme experience that harnesses future-proofing techniques and strategies to not just attract customers, but create a deeper, more meaningful connection with them.

Expert opinion from Sainsbury’s CMO Mark Given, Finnair’s Senior Vice President of Customer Engagement Rogier Van Enk and IHG One Reward’s Vice President Kristin Klebanov gives tangible insight into how brands can build an emotional connection with customers, simplify the reward experience and extend value across the customer journey.

IAG Loyalty is the owner and operator of the global loyalty currency Avios, used by the British Airways Executive Club, Qatar Airways Privilege Club, Iberia Plus, Aer Lingus AerClub, and Vueling Club. With more than 40 million members worldwide, collecting more than 3,000 Avios every second, IAG Loyalty is helping businesses transform relationships by maximizing the potential for loyalty with unparalleled and rewarding experiences.

To read the full report visit https://www.iagloyalty.com/reimagining-loyalty-to-engage-todays-consumers-report.