ICE scheme to reward sustainable living

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By: Wise Marketer Staff |

Posted on October 7, 2010

ICE scheme to reward sustainable living

A new sustainable living rewards initiative called 'ICE' has been launched in the United Kingdom, aiming to put extra money in members' pockets at a time when household budgets are stretched to breaking point.

Ice was designed to reward consumers for making more sustainable choices, offering them access to partner companies' best prices as well as 'ICE Credits'.

Partners including Eurostar, Green & Blacks Direct, Green Tomato Cars, Eat Sleep Live, and a host of farm shops across Britain - among many others - have signed up to offer their sustainable products and services through the ICE programme.

"Consumers will be rewarded for making more sustainable choices in their lives. ICE is about shopping with a conscience - that is, buying the things you usually buy but being rewarded for choosing a more sustainable version," said ICE's CEO, Jude Thorne.

With dozens of partners already signed up, and more set to join in the near future, the programme aims to offer a wide enough range of choice, value and flexibility that millions of consumers will want to take advantage of the programme's benefits.

To take part in the programme, consumers can register with the programme online, free of charge. Thereafter they can earn and redeem ICE Credits whether on the internet, by telephone, or in-store with an ICE Card. Each ICE Credit is worth 0.01.

ICE Credits can be used toward purchases of  sustainable products and services from businesses in a range of sectors, including food & drink, travel, home & garden, home energy, fashion & clothing, pets, and gifts & treats.

ICE rewards members with credits that can be spent as soon as they appear in the customer's account, and credits can be mixed freely with cash or card payments when redeeming rewards.

Members do not have to collect any minimum number of credits before spending them, and there is no minimum purchase amount that needs to be reached before credits are awareded. Credits do not expire as such, although if members fail to redeem their credits within three years of earning them, ICE will instead spend them on environmental initiatives.

Finally, programme partners pay nothing until they actually receive a sale linked to the programme. ICE manages all programme administration, offering partners a genuinely low-cost rewards programme and targeted marketing channel.

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