Iconic Development at the Heart of Modern Lisbon Selects Coniq to Boost the Local Economy

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By: Wise Marketer Staff |

Posted on March 8, 2021

London – 8 March 2021:  Junta de Freguesia de Parque das Nações, the Business Improvement District (BID) for one of the most famous tourist destinations in Lisbon, Portugal, has selected Coniq to boost the local economy.

The Junta de Freguesia de Parque das Nações, also known as the site of the Lisbon World Exhibition in 1998 (EXPO 98), will leverage IQ Connect, the industry’s first complete location-based loyalty solution launched by Coniq in November 2020, to increase footfall and sales for the BID’s 500 retailers. Via a modern mobile app, the retailer’s location is georeferenced so local residents and tourists receive personalised offers and rewards.

“We are investing in new digital technologies that will boost the local economy,” said Mário Patrício, President, Junta de Freguesia do Parque das Nações. “We chose Coniq because the company has developed an innovative location based customer engagement and loyalty solution that enables us to effectively support retailers, residents and tourists in the Parque das Nações.”

The Parque das Nações was developed to create a vibrant new district of modern Lisbon, combining residential, commercialism and tourism. It is one of the most famous tourist destinations in Portugal, with tens of thousands of tourists visiting local attractions every year. The historic district is also home to 23,000 residents and thousands of businesses. 

The Junta de Freguesia de Parque das Nações will be the first organisation in Portugal to use the “power” of location data to identify and communicate with customers throughout the entire shopping journey by sending highly personalised, multi-channel communications before, during and after they visit retailers participating in this unique customer loyalty program.

By creating geofences to anonymously identify the location of customers, which automatically triggers push notifications, residents and tourists of Parque das Nações will receive personalised incentives to encourage them to visit local stores. When they buy in-store, customers continue to receive highly relevant communications and offers – all the while earning points for future rewards.

“The Junta de Freguesia de Parque das Nações is a forward-thinking organisation that is adopting the latest digital engagement technologies to deliver new public services that will boost and support the local economy and community,” said Ben Chesser, CEO of Coniq, The Total Customer Engagement Company.  “Coniq’s mission is to keep the commercial hearts of our towns and cities thriving, and with the pressures of COVID, this is now more important than ever. We are extremely excited to work with forward thinking organisations who share the same passion, and we have developed IQ Connect just for this – to keep people visiting and shopping in our retail destinations.  It’s an honour to be part of  this exciting initiative.”

Quick to deploy, IQ Connect comes with a suite of self-service tools that marketers access through Coniq’s total customer engagement and loyalty platform, IQ.  These capabilities include real-time location tracking, advanced segmentation, dynamic offer and reward management, email and a modern geo-loyalty mobile app for sending high personalised push notifications. 

About Coniq

Coniq is the Total Customer Engagement Company for growth minded shopping malls, outlets, and retail brands. Our platform, Coniq IQ, provides a faster, economical and simpler way to generate revenue by understanding, anticipating and engaging customers through unique and personalised experiences in real-time across multiple channels. The Coniq platform powers over £1 billion in sales annually for its customers, with more than 20 million consumers shopping from  1,800 brands in 24 countries worldwide. For more information, visit www.coniq.com.