In-store mobile apps a coming trend in 2012
While only 14% of retailers surveyed by in-store m-commerce firm AisleBuyer said they currently have a mobile application ('app') for customers' in-store use, 50% of those who do not have one said they were planning to introduce a shopping app during 2012.
The survey, entitled 'Mobilizing the Store: Game-Changing Trends for 2012', found that among those retailers planning to build apps for in-store use, 54% plan to include promotions as part of the app, 24% plan to add mobile self-checkout via smartphones, and 46% plan to add a tablet-based 'mobile store associate' app for retail employees within 12 months.
"Retailers clearly view mobile as a key to enhancing the in-store experience," said AisleBuyer's CEO, Andrew Paradise. "Mobile apps provide retailers with a wealth of previously unavailable information about in-store shopper behaviour that can ultimately improve revenue, profitability and customer loyalty."
AisleBuyer offers its own mobile commerce platform for retailers, brands and quick service restaurants, including mobile self-checkout, targeted product recommendations, promotions and coupons aimed at smartphone users while they shop.