Insight: How AI fuels loyalty marketing

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By: RickFerguson |

Posted on August 16, 2016

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Newswire Published: Aug 16, 2016

Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway:... [ read more ]

US: CVS Health launches CVS Pay in select cities

Published: Aug 16, 2016

Techcrunch reports today that CVS Health is launching a new mobile payments and loyalty solution in select cities that will streamline the customer experience at... [ read more ]

Opinion: Loyalty hero worship can be painful

Published: Aug 15, 2016

Contributing editor Bill Hanifin has a personal take on the recent public relations struggles of AIR MILES Canada regarding its mileage expiration and reward... [ read more ]

The latest hot customer loyalty space: Cannabis sales

Published: Aug 10, 2016

The advent of legal marijuana in US states such as Colorado and Oregon has had the interesting side effect of allowing retail analysts to observe, in real time,... [ read more ]

US: Walmart buys Jet.com

Published: Aug 10, 2016

In its ongoing bid to join the ranks of the top e-commmerce retailer players, Walmart has made a $3 billion dollar purchase of would-be Amazon killer Jet.com. With... [ read more ]

Insight: Is brand loyalty dead?

Published: Aug 9, 2016

Over at Forbes, contributer Kathleen Kusek tells consumer packaged goods (CPG) manufacurers to forget about brand loyalty. However, her rationale for this... [ read more ]

US: AMC Entertainment to enhance Stubs loyalty programme

Published: Aug 8, 2016

Hollywood's lackluster year at the box office, full of poorly-reviewed superhero epics and under-performing sequels, has hit hard the fortunes of theatre... [ read more ]

How Michael Kors leverages social activity to build loyalty

Published: Aug 4, 2016

Fashion magazine Glossy has an interesting look at how luxury fashion retailers such as Michael Kors are leveraging social media activity to build repeat purchase... [ read more ]

US: Marvel launches loyalty programme

Published: Aug 4, 2016

Disney-owned superhero brand Marvel Entertainment is enjoying an unprecedented run of success at the box office through its Avengers-themed film properties. Now the... [ read more ]

The end of an era in frequent-flyer programmes

Published: Aug 2, 2016

Over at Skift, Grant Martin offers a eulogy for US-based legacy carrier loyalty programmes, which have completed the transition from mileage- to revenue-based earning... [ read more ]

US: Best Buy to implement reward programme changes

Published: Aug 2, 2016

Techspot reports that US-based electronics retailer Best Buy has emailed members of its My Best Buy reward programme on changes to its earning and benefits structure... [ read more ]

UK: Survey reveals Brits want more from loyalty programmes

Published: Jul 26, 2016

The UK's Retail Times has a trove of stats from a recent 3radical survey of British consumers what British marketers already know: UK consumers want more from... [ read more ]

Special offer: Join our FREE Loyalty Academy beta test on July 26!

Published: Jul 21, 2016

The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are... [ read more ]

Study: Mobile gamers exposed to loyalty programme spend 12% more

Published: Jul 21, 2016

Mobile coalition loyalty platform koomalooma presented this week the results of its study of 5,000 Turkish mobile gamers at Gamescom 2016 in Amsterdam. The... [ read more ]

UK: Nectar leverages AI in move into the digital age

Published: Jul 21, 2016

Long-running coalition loyalty progammes such as Nectar in the United Kingdom and Air Miles in Canada were born in the age of direct mail and paper vouchers and... [ read more ]

India: Aimia launches Nectar India

Published: Jul 19, 2016

Last week, Montreal, Canada-based Aimia Inc extended their Nectar coalition loyalty brand into India with the launch of Nectar India, an e-commerce coalition... [ read more ]

Insight: How airlines measure customer value

Published: Jul 14, 2016

Over at Smart Data Collective, contributor Mark Ross-Smith provides an in-depth look at how airlines leverage data analytics to determine customer value at the... [ read more ]

Insight: Top mobile loyalty activations of Q2

Published: Jul 14, 2016

The intrepid Alex Samuely at Mobile Commerce Daily has named her top ten mobile loyalty activitations of Q2 2016. That there are enough mobile loyalty launches... [ read more ]

Insight: Online hotel wars heat up - but at what price?

Published: Jul 14, 2016

The Wall Street Journal reports that the tension between major hotel brands and online travel booking sites has escalated into a shooting war, with hotels now pursuing... [ read more ]

Canada: Supreme court upholds BC pharmacy rewards ban

Published: Jul 14, 2016

Lots of loyalty news out of Canada this week. Here's the latest: following up on our report out of Canadian provice British Columbia concerning the provincial ban on... [ read more ]

Canada: Huggies adds mobile, bonuses to reward programme

Published: Jul 14, 2016

Canada's Marketing magazine reports that Kimberly-Clark's Huggies diaper brand is ditching the traditional boxtop code-entry model of CPG loyalty for a... [ read more ]

Insight: The North Face takes the high road to loyalty

Published: Jul 6, 2016

A terrific article from CMO Innovation highlights several best practices for designing and implementing a successful retail loyalty strategy. Apparel manufacturer... [ read more ]

Insight: Are these the four fundamental attributes of customer loyalty?

Published: Jul 6, 2016

CRM guru Denis Pombriant has launched a new article series over at E-Commerce Times discussing the "four basic attributes" required to build customer loyalty in the... [ read more ]

US: More details on Chipotle's loyalty promotion

Published: Jun 29, 2016

As we reported back in May, troubled US-based fast-casual restaurant chain Chipotle is trying to reverse its flagging fortunes with a loyalty promotion. The programme,... [ read more ]

Brexit won't have significant impact on earning, says Aimia

Published: Jun 29, 2016

The recent "Brexit" vote, in which the voters of the United Kingdom voted to exit the European Union, has roiled financil markets and sent multi-national corporations... [ read more ]

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