Insight: Personalization, connected devices drive 2016 loyalty trends

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By: RickFerguson |

Posted on February 19, 2016

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Newswire Published: Feb 19, 2016

From our posh headquarters overlooking the breathtaking beaches of Lopes Mendes, Ilha Grande, Brazil, we here at the Wise Marketer dedicate ourselves—when not mixing... [ read more ]

Canada: The end of pharmacy reward programmes?

Published: Feb 15, 2016

A recent story in Canada’s National Post details a potentially seismic shift in health and pharma retail loyalty—at least in British Columbia: The BC Court of Appeal... [ read more ]

Guest Article: The Year of Loyalty Convergence

Published: Feb 12, 2016

Loyalty programmes will evolve in 2016 as brands continue to pursue higher levels of engagement. In this guest article, author Guy Deslandes argues that 2016 will be... [ read more ]

Report: US mobile payments market to reach $23 billion in 2016

Published: Feb 10, 2016

The mobile payments future is finally upon us: according to market research publisher Packaged Facts, the U.S. market for mobile payments made at the retailer point of... [ read more ]

Visa Commerce Network: The “Uberization” of loyalty?

Published: Feb 2, 2016

It looks like Visa’s 2015 acquisition of alternative payment provider TrialPay is finally paying off, as Visa announces the launch of its first product leveraging the... [ read more ]

Insight: For luxury brands, technology should enhance the human element

Published: Feb 1, 2016

At a recent meeting of the Luxury Client Experience Board, executives from top retailers and major luxury brands, along with industry consultants and technology service... [ read more ]

US: Will travel programme changes result in loyalty income inequality?

Published: Jan 27, 2016

Over at US News, author Liz Weiss has a roundup of how recent travel loyalty programme changes will impact US travelers in 2016. The bottom line: programme changes will... [ read more ]

Can loyalty help a monopoly? Quebec says yes

Published: Jan 21, 2016

Why would a government-run monopoly need a loyalty programme? That’s the question Québécois were asking when the Société des Alcools du Québec (SAQ), the provincial... [ read more ]

AccorHotels Group sweetens rewards for Middle Eastern Le Club AccorHotels members

Published: Jan 15, 2016

AccorHotels have announced the launch of Elite Experience, a new layer of experiential rewards available to Middle Eeastert members of the company's Le Club AccorHotels... [ read more ]

Reward engagement-- but only if it leads to loyalty

Published: Jan 14, 2016

Over at CRM Buyer, commentator Denis Pombriant argues that most reward programmes operate solely to subsidize current behavior, and that new approaches to rewards... [ read more ]

Could Walmart Pay mean loyalty rewards for shoppers?

Published: Jan 7, 2016

With the launch of Walmart Pay, Bentonville, AR-based retailer Walmart's new mobile payments system rolling out nationwide by the first half of this year, the mobile... [ read more ]

North America: Organo gourmet coffee company launches loyalty programme

Published: Jan 6, 2016

Organo, the Vancouver-based gourmet coffee company, announced a new Preferred Customer ("PC") programme available in the U.S., Canada and Mexico. The Organo PC... [ read more ]

Marriott Rewards' new loyalty programme to engage children

Published: Jan 5, 2016

Marriott Rewards, Marriott International's loyalty programme, is launching "MAX!", a new and exclusive kids programme that aims to enrich the travel experiences of... [ read more ]

5 ways to Promote a Gift & Loyalty Programme

Published: Jan 4, 2016

There is not a lot of talk around gift and loyalty programme promotion. Maybe because it seems fairly simple, yet many brands fail to effectively increase and maintain... [ read more ]

Burger King New Zealand launches loyalty app

Published: Jan 1, 2016

Tillster, a provider of digital ordering and engagement products and services for the restaurant industry, has recently introduced Burger King New Zealand's first-ever... [ read more ]

PowerUp Rewards partners with Fuel Rewards

Published: Dec 30, 2015

In the US, GameStop's 'PowerUp Rewards' loyalty programme members are now able to use their reward points to save on the cost of fuel through the Fuel Rewards programme... [ read more ]

Amazon adds 3 million Prime members in December

Published: Dec 29, 2015

According to a report on MarketWatch , Amazon.com Inc. said on December 28 that the internet behemoth added 3 million new members to its Amazon Prime service in the... [ read more ]

The future of loyalty lies in mobile payments

Published: Dec 28, 2015

If you've read anything on the costs of customer acquisition vs customer retention over the last 20 years, you'll have heard that customer retention makes good business... [ read more ]

Marriott Rewards offered at Africa's Protea Hotels

Published: Dec 25, 2015

Marriott Rewards is being expanded to all Protea Hotels and African Pride Hotels across Sub-Saharan Africa, giving its 53 million members 100 more hotels where they can... [ read more ]

Emagine International continues global expansion

Published: Dec 22, 2015

Emagine International, a specialist provider of real-time contextual customer marketing software and managed services, has today announced the opening of a new Centre... [ read more ]

Fashion retailer reports 2500% ROI from Loyalty

Published: Dec 22, 2015

In the US, Social Annex, a customer loyalty and social commerce software company, has reported an exceptional return on investment (ROI) of more than 2,500% for its... [ read more ]

Customer engagement technology trends for 2016

Published: Dec 21, 2015

Today's customers are having their service expectations reshaped by advances in consumer technology, and will become increasingly frustrated when having to engage with... [ read more ]

How to turn loyalty marketing mistakes into profit

Published: Dec 16, 2015

2015 was a year of hard lessons for brands and marketers who sought new ways to earn and keep their customers' loyalty, according to loyalty and marketing agency... [ read more ]

Risks nd Rewards: Reserve and Collect

Published: Dec 15, 2015

Reserve and collect is the latest offering in the now complex, omni-channel retail model, with recent research showing that 63% of retailers currently offer the... [ read more ]

Loyalty management worth US$4bn by 2020

Published: Dec 9, 2015

The loyalty management market is estimated to reach USD 4.0 billion by 2020, at a CAGR of 23.2% during the forecast period. This significant CAGR rate is owing to... [ read more ]

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