The intrepid Alex Samuely at Mobile Commerce Daily has named her top ten mobile loyalty activitations of Q2 2016. That there are enough mobile loyalty launches happening today that Samuely can name a top ten just for a single quarter in 2016 should tell you that the intersection of mobile and loyalty is now in full bloom - and if you aren't already developing your mobile loyalty application, you're significantly late to the party.
The entire article is worth your time - but in the interests of your time, here are Samuely's top ten mobile loyalty launches for the previous quarter:
- Banana Republic Factory
- California Pizza Kitchen
- Coborn and Foodtowm (grocers)
- Expedia
- Kohl's
- Fandango
- Marriott
- McDonald's
- MGM Resorts
- Pennsylvania Real Estate Investment Trust (shopping mall owner)
These brands are leading the way toward a customer-centric future centred on the mobile device. Here's the money quote from Samuely:
"Mobile loyalty has moved beyond simple punch-card systems used to reward frequent customers, and has transformed into a must-have CRM tool for any brand seeking to raise revenue, especially among millennial consumers."
We agree - and we'll look forward to seeing Samuely's roundup of the next quarter.
Read the full article here.
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