Inter Milan launches loyalty scheme for fans

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By: Wise Marketer Staff |

Posted on March 19, 2007

Inter Milan launches loyalty scheme for fans

The Italian football club Inter Milan has launched a new loyalty programme for its many thousands of loyal fans, using technology developed by sports loyalty rewards programme provider Reward UK.

The cardless loyalty programme was developed by Reward UK in conjunction with an array of banks worldwide, and allows Inter Milan fans to simply register their payment card details with the club to automatically earn points when shopping at hundreds of participating merchant outlets.

Earning and burning For every €1 spent with participating retailers, cardholders earn between 1 and 20 points (with the number of points earned per €1 being preset by the retailer).

Points can be redeemed with Inter Milan for a range of rewards such as a half-time penalty shoot-out with players, signed memorabilia, or a season ticket.

Partners Participating retailers currently include iTunes,, BOL, Hertz, Tiscali and Ducati, with many more expected to be recruited over the coming months, both online and in the High Street.

According to Gavin Dein, Reward's CEO, "It is a great honour to be working with Inter Milan and we look forward to helping their true fans enjoy supporting the club for free."

Angelomario Moratti, president of Inter Brand and vice president of F.C. Internazionale, added: "We have high hopes for this project, through which we intend to offer our fans innovative services and bring them closer to the club."

Reward in the UK works with over 100 of the 130+ professional football clubs, as well as many top retailers (including Tesco, Dixons, SportsDirect, CineWorld (UGC) Cinemas, Currys, Superdrug, Halfords, Burtons and hundreds of other online and High Street stores).

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