Internet-based proximity smart card loyalty kiosks

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By: Wise Marketer Staff |

Posted on February 4, 2003

Internet-based proximity smart card loyalty kiosks

UK-based smart card loyalty system builder, Hectrix, has launched a new range of internet server-based products for remote advertising and smart card loyalty including an interactive, wall mountable mini-kiosk aimed at retail environments where floor space is at a premium.

The foundation of the new iBonus mini-kiosk is a smart card loyalty and customer relationship management (CRM) system, combined with a colour touch-sensitive LCD screen, and a contactless smart card reader/writer.

The compact wall mountable unit contains an embedded web server and can be used to interactively display loyalty points balances, to redeem points, to recommend possible redemption purchases, and to perform card registration and validation.

iBonus can also be used to display targeted customer information and advertising during idle time.

Internet updates The unit is self contained and does not need to be connected to any other computer system. Updates and information (such as software updates, advertising images or video clips, customer information, and announcements) are transmitted to the units via the internet, an intranet, a local area network (LAN), or even a telephone internet dial-up. Updates can be sent to individual units, to groups of units in selected zones, or to thousands of units simultaneously.

The iBonus mini-kiosk is expected to replace the features and functions of more bulky and expensive floor-standing kiosks, and is likely to be popular in retail locations with limited floor space.

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