iPoints loyalty coalition signs up subscription seller
ISubscribe.co.uk, an online superstore for magazine subscriptions, has joined the UK-based iPoints coalition loyalty programme as a full partner.
The alliance is part of ISubscribe's strategy to establish itself as a household brand within the UK. ISubscribe customers will receive iPoints every time they subscribe or re-subscribe to any magazines via the isubscribe.co.uk web site.
Other partners Customers can also multi-collect iPoints with other loyalty partners in the loyalty scheme, including WebFetch.com, greenfingers.com, petplanet.co.uk and 101cd.com. They can then exchange these iPoints for a variety of free gifts from CDs and DVDs to flying lessons, flowers, TVs, designer jewellery and holidays.
iPoints says it expects to deliver 10% incremental sales growth for new partners within the first 12 months of them joining the programme half from new customers that it has driven to their web sites and half from driving basket size and shopping frequency with existing customers.
Happy to team up According to Geraldine Tosh, Managing Director at ipoints.co.uk: "It is a real coup for us to get ISubscribe to sign up as it is market leader in its sector and a company that is really going places, showing growth last year of 300%. They will be able to broaden the awareness of their brand and category through our ever-expanding iPoints membership which now numbers some 1.5 million."