Ipsos loyalty research comes to Europe
The global survey-based research company, Ipsos, has launched its new European consulting division, which aims to help businesses in Europe understand, grow, and nurture customer loyalty through customer satisfaction measurement (CSM) and customer relationship management (CRM) initiatives.
Retaining customers has become a top business priority because retained customers tend to spend more and help spread positive attitudes by word-of-mouth, attracting other new customers. "Growing loyalty among the right customers means increased profitability for businesses," said Ipsos Loyalty's global CEO, Henri Wallard. "We offer clients a thoughtful and sophisticated approach to customer satisfaction research."
CRM/CSM alone accounts for more than Euro 50 million of Ipsos' total global revenue, and is one of the company's five research specialities, along with advertising research, marketing research, media research and public affairs research.
Gailynn Nicks, director for Ipsos Loyalty in the UK added, "Ipsos sees loyalty research as a key focus for investment and training, and we have developed an international network of thought leaders in this area."
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