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Part 1 of 4: Is Amazon Prime Day too big to fail?

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By: Aaron Dauphinee, CLMP™ |

Posted on July 30, 2018

In the first of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the impact and importance of Amazon Prime Day.

Despite some significant technical failings at the outset of this year's event, Amazon went on to break its own sales records.  It makes one wonder - has Amazon's Prime Day surpassed the critical moment when its simply too big to fail?  Has it become such an integral part of the retail vernacular that the shopping public will look past problems that would otherwise hobble any other organization?

Dauphinee examines the unique dynamic of Amazon's event and its effects through the lens of customer loyalty.