Jean Coutu renews Air Miles Canada partnership

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By: Wise Marketer Staff |

Posted on August 8, 2006

Jean Coutu renews Air Miles Canada partnership

In Canada, The Jean Coutu Group has renewed its sponsorship agreement with the Air Miles reward programme, having been a key sponsor in the Air Miles reward programme since 2003.

Described by Alliance Data Systems as a "top-ten Air Miles sponsor", The Jean Coutu Group operates 320 franchised drugstores in the Canadian provinces of Quebec, New Brunswick and Ontario.

The group reported proforma total system sales of some US$11.7 billion in 2005, and has a combined network of 2,173 corporate and franchised drugstores (under the banners of Brooks and Eckerd Pharmacy, PJC Jean Coutu, PJC Clinique and PJC Sante Beaute).

Air Miles update The Air Miles reward programme is a coalition loyalty programme that operates nationwide, currently claiming an active points-collecting membership of approximately two-thirds of Canadian households (around 8 million, based on Canada's total of 12.1 million households).

Air Miles collectors earn reward miles at more than 100 leading brand-name sponsors representing thousands of retail and service locations across Canada.

Air Miles reward miles can be redeemed for 800+ reward options, including travel, movie tickets, entertainment attractions, electronic merchandise and other goods.

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