JetBlue frequent flyers get points not miles

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By: Wise Marketer Staff |

Posted on June 26, 2002

JetBlue frequent flyers get points not miles

Low-fare airline JetBlue Airways is now offering loyal passengers points instead of miles, through its new 'TrueBlue' loyalty programme. The scheme is managed through the airline's web site, and offers double points for online bookings through the site.

Unlike traditional frequent flier programmes, members earn points instead of miles for flights booked. The airline has classified each of its routes as short, medium or long-haul, and customers earn points for each one-way trip, on the following scale:·  Two points for a short flight,·  Four points for a medium flight, and·  Six points for a long flight.

And, until the last day of December 2002, points will be automatically doubled when members book their flights through the company's web site. When 100 points are accumulated, members are entitled to a free round-trip flight, anywhere JetBlue flies.

A round-trip flight between LA/Long Beach and Washington, DC, for example, would earn 24 points if booked at through the web site. The target of 100 points can be quickly accumulated by seven round-trip flights between New York City and Florida (once again by booking online). When members have accumulated 100 points they are notified by e-mail.

"In our 30 months of operation, JetBlue has already attracted an incredibly loyal customer base," said Tim Claydon, vice president of sales at JetBlue. "TrueBlue is a gratitude programme which recognises and rewards their business but also offers individual customers the opportunity to build a more personal relationship with us."

Customers can also use the airline's web site to track and examine their flight history, cancelled bookings and account balance, and to redeem points for flights.

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