Just Jeans launches GraphiCard loyalty programme

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By: Wise Marketer Staff |

Posted on March 23, 2006

Just Jeans launches GraphiCard loyalty programme

In Australia, Just Group Limited has launched a new customer loyalty programme called 'Just-Shop' throughout all 240 of its Just Jeans stores nationwide, based on the GraphiCard thermochromic loyalty card platform from Visible Results.

The Just-Shop programme, accompanied by the tag line "Shop like you mean it", uses the GraphiCard loyalty platform to provide customers with real-time rewards in-store. The sign-up process is also instant, and completed in-store.

Earning rewards Points earned on each transaction at any of the Just Jeans stores are instantly displayed on the face of the member's loyalty card, along with their updated points balance and the number of points required to reach the next reward level.

Members receive 1 point for every Aus$1 spent, and they can earn bronze, silver, gold or platinum membership status at various point levels, each of which has associated special offers and privileges.

Apart from earning a Aus$10 voucher for every Aus$200 spent, members also have chances to win instant prizes and relevant offers every with each transaction.

Company benefit The programme was rolled-out nationally following a nine month pilot programme, during which all aspects of the programme's operations, customer acceptance and financial performance were tested and refined.

According to Allegos, Just Jeans has already observed an encouraging increase in average spend and frequency from programme members, and is gaining some useful consumer insights.

According to Helen Allegos, marketing manager for Just Jeans, customer enthusiasm for the new programme has been extremely positive, with early enrolment numbers exceeding the company's expectations.

Using the data The biggest advantage for Just Jeans is the ability to collect an array of customer data. For the first time, Just Jeans' marketers can mine transaction data, profile customers to determine which products resonate with particular profiles, and identify the most profitable customers.

Each product, along with its size, colour, and a range of other parameters can be automatically matched to Just-Shop cardholders to enable the communication of highly relevant offers to each customer segment.

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