Kaza Club and Xclusives partner for more loyalty benefits

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By: Wise Marketer Staff |

Posted on September 21, 2007

Kaza Club and Xclusives partner for more loyalty benefits

Kaza Royal Club, a private VIP hotel and restaurant loyalty membership card in Egypt and the Gulf Cooperation Council (GCC) countries, has partnered with the Xclusives restaurant and retail loyalty programme to launch a new programme that offers privileges in the dining, hospitality, and retail sectors.

The new membership bundle gives the members and cardholders more combined privileges throughout the region.

Member benefits Members of the Kaza Royal Club and Xclusives cardholders are to benefit from 12 months of Royal Corporate Membership, as well as 15% - 20% discounts at over 600 restaurants, and up to 20% off at various retail partners throughout Egypt.

Members of both programmes are also now eligible for lower corporate hotel room rates at all 4 and 5 star hotel partner brands throughout Egypt and the MENA region.

Background The Kaza Royal Club is a membership programme developer with a wide network of partner hotels, airlines, restaurants, health clubs and other hospitality providers. The Xclusives Card, founded by On Line Media, is a loyalty programme that has partnerships with 25 major restaurant and retail chains in Egypt, and has sold more than 100,000 cards since its launch.

According to David Home, CEO and managing director for TVB Group, "These two programmes complement each other, and the new combined product offers an unmatched privilege and value bundle for our joint cardholders." Ahmed El-Gibaly, CEO for On Line Media, added: "We are confident that this new alliance will result in a broader scope of products and services, and that the new magnitude of value for money will benefit consumers and will result in increasing the number of satisfied cardholders."

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