Twin Falls, ID — January 2026 — KickBack Points announced Linda M. of Southern California as the winner of the 2025 KickBack Points Fantasy Football Contest, a season-long loyalty promotion designed to drive repeat visits, customer engagement, and incremental revenue at participating convenience and fuel retailers. Linda is a frequent shopper at Rocket Convenience Stores, a long-time KickBack Points retail partner.
KickBack Points Fantasy Football promotion ran throughout the professional football season, rewarding enrolled cardholders each time they used their KickBack Points card at participating locations. With qualifying transactions, customers had opportunities to earn fantasy points based on real-world player performance. The cardholder with the highest cumulative point total at the end of the season was declared the winner and awarded an all-expenses-paid trip for two to The Big Game.
“Our long-standing partnership with KickBack Points has created meaningful and fun opportunities for our loyalty customers at Rocket,” said Nicole Smith, Brand Marketing Director at Rocket Convenience Stores. “We congratulate Linda on her big win in the 2025 KickBack Fantasy Football Contest and are proud that a Rocket convenience store played a role in bringing this incredible fantasy to life. KickBack Points has proven to be a strong revenue driver for Rocket, increasing visit frequency and incremental spend among our most loyal customers.”
For Linda, the win was the result of everyday loyalty habits. A regular visitor to her neighborhood Rocket store, she credits her success to consistency—and a two-a-day Diet Coke routine. Linda always scans her KickBack Points card, closely tracks her Punch Club progress, and knows exactly how close she is to earning her next free fountain drink.
When she learned she had won the Fantasy Football Contest, Linda was ecstatic. She immediately chose to invite her friend James, a lifelong Seattle Seahawks fan, to join her on the once-in-a-lifetime experience.
According to KickBack Points, promotions like Fantasy Football demonstrate how loyalty programs can deliver measurable business value for retailers.
“This sweepstakes is a perfect example of how loyalty programs can be a true business driver for convenience retailers,” said Pat Lewis, CEO of KickBack Points. “When customers know they’re earning valuable rewards and participating in something fun, they return more often and choose our partner stores over competitors. It’s a win for the customer and a win for the retailer.”
The KickBack Points Fantasy Football Contest reinforces the company’s mission to help convenience and fuel retailers strengthen customer relationships, increase visit frequency, and differentiate their brand through engaging, value-driven rewards.
For more information about KickBack Points and retailer participation opportunities, visit www.kickbackpoints.com .