LA 102: The Psychology of Customer Loyalty

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By: RickFerguson |

Posted on January 4, 2017

Course dates/times:

  • Jan 16, 2017 @ 10am ET
  • Jan 26, 2017 @ 5pm ET

Course description:
This course provides an introduction to the psychological foundation of customer loyalty. Students will learn about the fundamental drivers of loyalty to a business or brand, the neurological activities underpinning those drivers, and the Axioms of Customer Loyalty that apply across all industries, demographics, and geographies. Students will leave this course with a firm understanding of how loyalty marketing principles and best practices drive repeat purchase, retention, referral, and lifetime customer value.

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For more information on becoming a Certified Loyalty Marketing Professional, visit