MIAMI, FL – May 22, 2023: Coniq, the loyalty experts for shopping malls, outlets, and retail brands, is pleased to announce its newest client relationship, Tanger Outlets, a leading operator of upscale open-air outlet centers in the United States. Through this partnership, Tanger will leverage the Coniq platform to enable enhancements and solutions that empower its diverse roster of retail partners to deliver personalized and contextual offers to the guests they jointly serve.
The announcement is the latest expansion of Coniq’s North American portfolio as it works with property owners and retailers to forge strong relationships with their customers to increase foot traffic and sales.
“The outlet sector has evolved dramatically over the last 20 years, from locations where shoppers came occasionally to find great values to trusted community centers,” said Ben Chesser, Coniq CEO. “We’re thrilled to partner with Tanger to enhance the customer experience and keep shoppers returning again and again.”
As a leading outlet platform, Tanger operates 36 shopping centers in 20 states across the United States and Canada, with one additional center under development. Tanger is home to over 600 brands with more than 2,700 stores across its centers, offering customers a wide range of popular brands and services.
Coniq’s industry-leading customer engagement platform will be used to enhance Tanger’s ability to capture and leverage consumer transactional data and will also provide tools that enable its retailers to improve the personalization of offers and increase customer engagement.
“Tanger’s vision is to leverage insights and experience to inform the future of shopping,” said Andrew Wingrove, Executive Vice President, and Chief Commercial Officer for Tanger. “As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike. Coniq’s deep experience and connections in the loyalty and experience sector will help us gain new insights into our shoppers’ needs and expectations.”
Coniq is the Total Customer Engagement Company for growth-minded shopping malls, outlets, and retail brands. Our engagement solution provides a faster and simpler way to generate revenue by understanding, anticipating, and engaging customers through unique and personalized experiences in real-time across multiple channels and touchpoints.
Founded in 2011, Coniq is recognized by the industry as the pioneer and leader in helping organizations create business value from data, empowering clients to drastically improve footfall, customer satisfaction, and retailer sales. The proof of our success lies in our client roster, a who’s who of the most prestigious retail destinations. For more information, visit www.coniq.com.
Head of Marketing, Coniq