This short show is an introduction to CX – or “customer experience” - a field that has exploded in recent years as a powerful way to drive customer loyalty.
I'm summarising my episode featuring Michael Killeen, founder of the “CX Academy” to figure out what customers expect from brands, why so many companies are appointing CX professionals, and how loyalty professionals can lead CX initiatives.
Did you miss last week's podcast? Tune in here - #104: Australian Loyalty Expertise with Sarah Richardson, Founder of the Australian Loyalty Association
