As Australia’s top online pure-play beauty retailer, Adore Beauty has had incredible growth and success in recent years, even throughout the pandemic. Not only did the company successfully go public in 2020, but it also launched an innovative non points-based loyalty programme called the Adore Society.
With a goal of education, a clear set of benefits for each loyalty tier based on member’s spend, and simple yet exciting rewards, Miranda Bliss is the brains behind this compelling customer-focused loyalty programme that’s already proving incredibly successful.
In this episode of Let’s Talk Loyalty, Miranda explains the programme proposition, the focus on education and entertainment for customers, as well as their powerful content strategy – together which are driving incredible growth and loyalty for this inspiring business.
Did you miss the previous episode? Listen to the recording here – #107: Using Loyalty Levers for a Higher Purpose