"For Love or Money 2021" is a powerful, independent and comprehensive research report on customer views of loyalty marketing programmes that operate in Australia and New Zealand.
Hot off the presses, Adam Posner, the loyalty brains behind the report, talks me through the lessons learned from this year's panel of customers - from the surprising (plastic card anyone?) to the delightful (here's looking at you Woolworth's Rewards) and one result that's downright disappointing!
Listen to this episode to understand the highlights of this latest loyalty research that includes insights and comparisons on Covid-related behaviour changes, and find out more about how you can access your own copy of the 2021 report.
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