Let's Talk Loyalty Podcast

#114 – Does Your Loyalty Programme Need a Reality Check?

Paula Thomas is the host of Let's Talk Loyalty podcast.

Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being spent, it’s essential to know what’s working and what’s not!

Mike Atkin, affectionately known as the “Loyalty Guru”, has developed a framework that he uses to expertly assess loyalty programmes against industry best practices, giving the type of expert support that so many loyalty marketers say they need.

Known as the “Loyality Check”, Mike and his colleagues assess every aspect of any programme’s design, operations, technology infrastructure and financial performance, to help you understand what’s working, and what’s not. 

Listen to this episode of “Let’s Talk Loyalty” to learn how you can avail of Mike’s expert assistance if you’re not sure if your loyalty programme is working as powerfully as it should!

Previous episode: #113: Flybuys – Loyalty Lessons from Australia’s Most Popular Loyalty Programme

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