Let's Talk Loyalty Podcast

#141: Loyalty Excellence and Innovation with AA Smartfuel New Zealand

Paula Thomas is the host of Let's Talk Loyalty podcast.

Voted the number one loyalty programme in New Zealand, AA Smartfuel is a fascinating loyalty programme that was designed with a laser focus on delighting customers with the opportunity to earn a free tank of fuel!

This coalition programme now boasts more than forty merchant partners across 1,200 locations nationwide, who together market the programme and ensure consumers can achieve meaningful savings on fuel from their everyday spend.

Joining me today to share their story are Ian Sutcliffe, Co-Founder of the programme along with his Marketing Manager Jordan Tran.

Together they explain the latest innovations for this programme, from new reward options through to ideas on how best to share data and insights in ways that continue to delight customers and partners alike.

We also discuss another of my favourite ideas, leveraging our loyalty programmes to support supplier brands like FMCG manufacturers.

Listen to learn this unique case study from perhaps the most active loyalty market in the world.

Catch the previous episode here — #140: Sky VIP Loyalty Programme in the UK (Short Show Summary)

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