Rob Burgess is well known for creating the UK’s most popular frequent flyer website Head for Points, written to help frequent flyers in the UK get the most out of the rich rewards and travel benefits on offer.
The global pandemic has changed the rules of the industry, with paid loyalty an increasingly popular strategy that many loyalty marketers are exploring.
In this episode, we discuss the key success factors for a paid loyalty programme, how to “wow” your members with a proposition they are willing to pay for.
From the Intercontinental Ambassador programme, to Pret a Manger in the UK and the most recent proposition from Emirates, Skywards+
Listen to hear Rob’s insightful views on what makes paid loyalty work for key consumers who are highly educated on the benefits of a well done loyalty programme.
Previously on Let’s Talk Loyalty — #142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)