As one of the world’s largest retailers, Shell is well-known for its fuel stations and increasingly popular convenience stores around the world. Currently, Shell operates loyalty programmes in 21 countries.
With this global perspective, it was fascinating to chat with Pavel Los, Shell’s Global Loyalty Manager, about their latest launch in the UK market. We discussed Shell’s new points-free loyalty programme called Go+, as well as their strategy in China and his view on loyalty coalitions.
This short show summarises major highlights from this episode of Let’s Talk Loyalty.
Previously on Let’s Talk Loyalty – #167: Fred Reichheld – Loyalty Industry Legend – Launches “Winning On Purpose – the Unbeatable Strategy of Loving Customers”