Let's Talk Loyalty Podcast

#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)

Paula Thomas is the host of Let's Talk Loyalty podcast.

In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.

Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy. 

The VodaBucks programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.

Previous episode – #187: Microsoft Rewards – Insights and Ideas

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