Let's Talk Loyalty Podcast

#234: Driving Loyalty in Convenience Retail with Sheetz USA

Paula Thomas is the host of Let's Talk Loyalty podcast.

Sheetz Inc. is one of North America’s fastest-growing convenience store chains, already operating over 600 locations.

In this episode of Let’s Talk Loyalty, we were delighted to share the impressive role that loyalty initiatives play in Sheetz business strategy, in a conversation with Director of Brand Marketing, Nicole Auman.

Nicole discusses some of the company’s recent major insights and achievements, including a new subscription service, her insights on the compelling role that their app is playing as a direct digital connection to their customers and of course, their store teams who serve as ambassadors of the program with customers.

This episode is packed with insights on how Sheetz is driving its business forward by leveraging technology and data to delight its members.

Previously on Let’s Talk Loyalty – #232: Innovation in China with Lagardère Travel Retail (Short Summary Show)

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