Let's Talk Loyalty Podcast

#241: Payback Germany – A World Famous Coalition Program (Short Summary Show)

Paula Thomas is the host of Let's Talk Loyalty podcast.

Payback is widely respected as one of the most innovative companies in Germany, with over 80 million members in six international markets and an impressive redemption rate of over 95%!

In this short show, we summarise the highlights of our interview with Payback’s CEO, Bernhard Brugger, showcasing their remarkable achievements over the last 20 years.

Learn how Payback grew from a simple multi-partner program to its current positioning as a global marketing technology and services company.

Listen to last week’s episode of Let’s Talk Loyalty – #240: Collinson’s Daniel Cantorna Shares Loyalty Insights and Innovation from the Asia Pacific Region

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