The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of some of the most exclusive brands in the world. With over 700 stores, the Group has spent the last two years defining and developing MUSE, its unique loyalty programme proposition to appeal to premium customers and the luxury brands themselves.
In this episode of “Let’s Talk Loyalty”, Paula interviews Nida Unas, Head of Group Loyalty at Chalhoub Group who tells us about MUSE — the programme that has been developed to reward premium Chalhoub customers with luxury experiences.
She shares with us some of the new ideas and solutions emerging through the programme as malls in the Middle East remain closed for now.
Last week’s episode: 28: Coronavirus Challenges – Solutions for Convenience Retailers