Paula Thomas is the host of “Let’s Talk Loyalty, an industry podcast for loyalty marketing professionals.
Let's Talk Loyalty Podcast

#31: Innovative Ideas and Emerging Tech in Loyalty

[Editor’s Note: Our regular readers should already be familiar with Simon Rowles and Beyonde. Simon is the Managing Director of Beyonde. He has recently been contributing some very informative articles and perspectives to Wise Marketer; here are some examples: Australian Payment Cards, Creating a Customer Experience Technology Stack, and he even participated in the COVID-19 and Loyalty Marketing Expert Insights Panel.

One of our goals at Wise Marketer is not only to bring you credible and insightful content, but also to have ambassadors around the world that can contribute content fresh from their local market. Simon brings that from Australia and it is perspective that would be impossible without someone “on the ground”.

If you are reading this and you serve a market that you feel like we are not covering adequately, then please reach out to submissions@thewisemarketer.com. We welcome ambassadors from the professional loyalty marketing / customer loyalty industry that are willing to participate. We can give your “local insights” a “global platform”. Thanks for reading.]

In today’s episode of “Let’s Talk Loyalty”, Paula speaks to Simon Rowles, a fellow Customer Loyalty Marketing Professional (CLMP) and CSN consultant for Australia.

Simon has a unique background in technology development which gives him a fascinating perspective on emerging technology in the loyalty industry and how disruptive platforms can offer innovative ideas that truly drive increased customer engagement and retention.

Led by some great loyalty statistics, Simon discusses how Australia is responding to COVID-19 and talks through some exciting ideas that will appeal to loyalty programme managers worldwide.

Last week’s episode: #30: (Before Covid-19) Five UK Marketing Trends for 2020

#31: Innovative Ideas and Emerging Tech in Loyalty
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