With over 15 million members, Rakuten Rewards is one the world’s largest cash back programs, and to date it has paid out over $2 billion to members across online and offline retail stores in the United States!
In this episode of Let’s Talk Loyalty, Paula interviews Kristen Gall, President of Rakuten Rewards, to understand the power of affiliate marketing. She also discusses their partnerships with American Express and Live Nation — as well as their global sponsorships with FC Barcelona, The National Basketball Association (NBA), and The Golden State Warriors.
Also listen for some fascinating insights on exactly what retail trends are emerging amid COVID-19 and the categories consumers are slowly beginning to spend on again.
If you missed it, here’s last week’s Let’s Talk Loyalty episode: #35: What the Brits Want From Loyalty
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