Paula Thomas is the host of “Let’s Talk Loyalty, an industry podcast for loyalty marketing professionals.
Let's Talk Loyalty Podcast

#38: ebookers Bonus+ Rewards Programme

In the travel sector, a compelling loyalty programme can be a key differentiator for customers, airlines, hotels, and also for online travel agencies.

ebookers UK was originally launched in 1998 as the UK’s first online travel agency, adding the “Bonus+” programme in 2016. 

Listen to this episode of “Let’s Talk Loyalty” to hear how ebookers.com has built a simple and generous loyalty programme. This discussion is particularly focused on mobile users, along with insights on the KPI’s they are measuring and how they’re thinking about their members priorities amid COVID-19. 

Listen to the previous Let’s Talk Loyalty episode: #37: A Compelling Concept – Return on Loyalty

If you are reading this and you serve a market that you feel like we are not covering adequately, then please reach out to submissions@thewisemarketer.com. We welcome ambassadors from the professional loyalty marketing and customer loyalty industry that are willing to participate. We can give your “local insights” a “global platform”. Thanks for reading.

#38: ebookers Bonus+ Rewards Programme
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