Like many retailers, Lagardere Travel Retail was severely impacted by the global pandemic in 2020, particularly in China where its duty free stores remained open, but customers simply couldn’t buy. This episode showcases the incredibly innovative solutions developed by the management team, headed by Eudes Fabre.
With 1.8 million customers signed up across their two loyalty programmes, and permission from customers to connect via digital channels, Lagardere Travel Retail’s team developed a video commerce strategy on WeChat that has become one of the most successful loyalty initiatives China.
Listen to the extraordinary story of how this company’s greatest marketing challenge has resulted in the creation of an entirely new revenue stream that has now become a powerful and profitable channel in its own right. powered by its digital loyalty programme.
If you didn’t have a chance to view last week’s podcast, listen here – #86: Coalition Loyalty in Colombia with Puntos Colombia