This week I am super excited to announce a partnership with my friends at “The Wise Marketer™” – the world’s most widely read source of news, and insights on everything to do with loyalty and customer-centric marketing.
Both they and I are equally passionate about sharing knowledge in the loyalty industry and this partnership is the perfect way to facilitate that.
Today’s episode features an interview with the CEO of The Wise Marketer – Bill Hanifin – a group which also includes the “Loyalty Academy™” and the Loyalty Guide, known as the bible in the loyalty industry. Mike Capizzi, Dean of the Loyalty Academy, was featured in Episode #11 as he discussed why loyalty programs fail which was the main focus of the recently released 2019 Delphi Report. . If you missed it, you can listen to it here.
I am extremely proud to be working with the team there to add my “voice” and interviews from around the world as weekly content for their audience and excited to be part of the world’s biggest loyalty community.
We discuss human behaviour, the psychology of consumer loyalty and some ways in which programmes can be funded when the objectives are non- commercial.